Strategic thinking Quote by Michael Farmer

““Ironically, the increase in numbers of the strategic planners had the effect of releasing the client service people from any previous responsibilities they had for brand strategic thinking – leaving them free simply to coordinate with their clients and give them all the service they needed. One””

Michael Farmer

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More by Michael Farmer

“Accountability for agency operations is fragmented. Each office in a network is a separate profit center. Each department in an office self-defines its missions.…

Michael Farmer

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“Digital technology did not really lend itself to a simple division of labor between creative (generating the ideas) and production (executing the ideas). In…

Michael Farmer

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“Poor leadership” is a major cause of job dissatisfaction and low morale. More than half of those with low morale rated the leadership at…

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“The real agency problem resides in the C-suite of ad agencies, and it is to the C-suite that we must turn to find leadership…

Michael Farmer

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“It was never mentioned at the time, but the widespread pursuit of shareholder value initiatives put marketing in the back seat among other strategic…

Michael Farmer

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“This is an industry that no longer reflects strategically how to create value in the face of disruptive change.”

Michael Farmer

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“Procurement sets fees based on a negotiated agreement about agency headcounts and costs, and (separately) marketing generates workloads for the agencies. Agencies, who measure…

Michael Farmer

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“Acknowledge and accept that clients are governed by shareholder value concerns, and that the mission of the agency needs to be refocused on helping…

Michael Farmer

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“Agencies need to initiate the creation of marketing and strategic performance partnerships that see themselves and their clients as co-equal partners, each with specific…

Michael Farmer

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“Agency turnaround plans must be developed by agency top management teams and carried out with vigor throughout their agencies, with a goal to develop…

Michael Farmer

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“The cozy relationship between chief executives and advertising agencies had unravelled, as other strategic advisers like investment bankers and strategic management consultants jumped to…

Michael Farmer

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“Agencies missed the significance of “shareholder value” and the change in priorities that it represented to their clients. They assumed, perhaps, that creativity and…

Michael Farmer

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Explore all 26 Michael Farmer quotes

More Strategic thinking quotes

“The Lessons of the Past  Ancient strategists provide us with modes of thinking and practical guidance that we can use in the present.…

Anonymous

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“Strategic Thinking deals with discovering novel, rewriting the rules of the competitive game.”

Pearl Zhu

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If you're going to be thinking anyway, think big!

Donald Trump

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“Businesses that execute strategic thinking become architects of their future.”

Wayne Chirisa

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With the right sources of funding and some smart, strategic thinking about how to force non-banks to follow the same rules as other lenders,…

Elizabeth Warren

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“A strategy is not just a plan, it’s a commitment to disciplined decision making.”

Wayne Chirisa

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“Be strategic about productivity—do less exceptionally well, instead of doing more in an average way.”

Laurie Buchanan, PhD

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“Strategic Thinking helps to bridge between where you are and where you want to be.”

Pearl Zhu

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“John Frame’s ‘tri-perspectivalism’ helps me understand Willow. The Willow Creek style churches have a ‘kingly’ emphasis on leadership, strategic thinking, and wise administration. The…

Tim Keller