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Bad man Quote by David Airey

“When you give a client something for free, you send the signal that everything will be free (or at least hugely discounted). And that’s bad management.” quote by David Airey
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““When you give a client something for free, you send the signal that everything will be free (or at least hugely discounted). And that’s bad management.””

David Airey

About This Quote

Source Article: Business Blog, 2019

Offering free services can set expectations of low cost, undermining perceived value and profitability.

In simple terms: Free work devalues services.

Key Takeaway

Charge appropriately for value.

Themes

pricing client relations value perception

Mood

pragmatic professional

Type

advice business

When to use this quote

  • consulting contracts
  • service pricing
  • client onboarding

Key Concepts

business strategy marketing psychology

Questions to Reflect On

  • How will you communicate value?
  • What pricing model protects your work?
A Different Perspective

Clients may still expect discounts.

2.7 out of 5 (6 ratings)

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