Business Quote by Bob Schmetterer
“Applying creative thinking to our clients' business strategy-this should be our industry's new core competency. And-in what is very good news for our industry-this kind of creativity, creativity that goes to the heart of business, is more in-demand than ever.”
About This Quote
Creative thinking should become a core business skill, as demand for creativity in strategy rises.
In simple terms: Creativity is now essential for business strategy.
Key Takeaway
Cultivate creativity as a core competency.
Themes
business
innovation
strategy
Mood
strategic
motivational
Type
professional
inspirational
When to use this quote
- consulting projects
- product development
- marketing campaigns
Key Concepts
creative thinking
competency development
Questions to Reflect On
- How can firms embed creativity in processes?
- What barriers hinder creative strategy?
A Different Perspective
Creativity alone may not guarantee success without execution.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)