It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say… — David Ogilvy Copy Share Image
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate… — David Ogilvy Copy Share Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. — David Ogilvy Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Copy Share Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and… — David Ogilvy Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Copy Share Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This… — David Ogilvy Copy Share Image
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are… — David Ogilvy Copy Share Image
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business — David Ogilvy Copy Share Image
Advertising reflects the mores of society, but it does not influence them. — David Ogilvy Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Copy Share Image
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they… — David Ogilvy Copy Share Image
Unless your campaign has a big idea, it will pass like a ship in the night. — David Ogilvy Copy Share Image
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And… — David Ogilvy Copy Share Image
What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy Copy Share Image
Every advertisement is part of the long term investment in the personality of the brand. — David Ogilvy Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
