Executives Quote by David Ogilvy
“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Marketing leaders over‑rely on data, treating it as a crutch instead of a source of insight.
In simple terms: Relying too much on research limits judgment.
Key Takeaway
Balance data with intuition.
Themes
marketing
judgment
data reliance
leadership
Mood
critical
reflective
Type
advice
analytical
When to use this quote
- campaign planning
- budget allocation
- product launch
- strategy meetings
Key Concepts
advertising
decision making
cognitive bias
Questions to Reflect On
- How can you integrate research without losing intuition?
- When does data become a hindrance?
A Different Perspective
Data alone cannot replace human insight.
![“What [President Donald Trump] is doing is taking away the executive overreach that President [Barack] Obama did which we thought exceeded his powers.” quote by Paul Ryan](https://sms4smile.com/quotes/img-quotes/be4/paul-ryan-869_barack_what-president-donald-trump-is-doing-is_28637.jpg)
![“[W]ar is a question, under our constitution, not of Executive, but of Legislative cognizance. It belongs to Congress to say whether the Nation shall of choice dismiss the olive branch and unfurl the banners of War.” quote by Alexander Hamilton](https://sms4smile.com/quotes/img-quotes/bd8/alexander-hamilton-619_banner_w-ar-is-a-question-under-our-constitutio_33383.jpg)