There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time. — Steve Easterbrook Choice Copy Share Image
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. — Steve Easterbrook Come Copy Share Image
When you're in a turnaround situation, you cannot incrementalize your way out of it. — Steve Easterbrook Cannot Copy Share Image
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going. — Steve Easterbrook Confidence Copy Share Image
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. — Steve Easterbrook Experience Copy Share Image
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — Steve Easterbrook Around Copy Share Image
I'm honest and fair, but I don't dispense false kindness. — Steve Easterbrook Dispense Copy Share Image
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot… — Steve Easterbrook Business Copy Share Image
The McJob tag is misleading, and demeaning to our staff and franchisees. — Steve Easterbrook Demeaning Copy Share Image
My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have… — Steve Easterbrook Business Copy Share Image
People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real… — Steve Easterbrook Mcdonald Copy Share Image
When you get an invitation to come back and be part of the team that will be the architect of the next… — Steve Easterbrook Business Copy Share Image
The consumer is going through a period around the world of uncertainty - whether geopolitical uncertainty, economic uncertainty - and that makes… — Steve Easterbrook Around Copy Share Image
Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it. — Steve Easterbrook About Copy Share Image
Customers have access to information that gives them much more control over their lives. — Steve Easterbrook Control Copy Share Image
Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue… — Steve Easterbrook Business Copy Share Image
Ultimately, we're in the service business. We will always have an important human element. — Steve Easterbrook Always Copy Share Image
Long-term sustaining growth is a minimum expectation for us. — Steve Easterbrook Expectation Copy Share Image
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably… — Steve Easterbrook Average Copy Share Image
The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits… — Steve Easterbrook Customers Copy Share Image
China and Hong Kong represent an enormous growth opportunity for McDonald's. — Steve Easterbrook China Copy Share Image
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations. — Steve Easterbrook Best Copy Share Image
