It makes me sad there is still some intellectual snobbery out there. — Steve Easterbrook Intellectual Copy Share Image
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown. — Steve Easterbrook Chicago Copy Share Image
When you're in a turnaround situation, you cannot incrementalize your way out of it. — Steve Easterbrook Cannot Copy Share Image
Customers have access to information that gives them much more control over their lives. — Steve Easterbrook Control Copy Share Image
I think the greatest demand actually comes from within, not from outside. — Steve Easterbrook Actually Copy Share Image
Bringing out service staff on to the dining floor does change the atmosphere. — Steve Easterbrook Atmosphere Copy Share Image
I'm honest and fair, but I don't dispense false kindness. — Steve Easterbrook Dispense Copy Share Image
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency. — Steve Easterbrook Business Copy Share Image
The business cannot ignore what customers are saying when the message is clear: We're not on our game. — Steve Easterbrook Business Copy Share Image
The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around… — Steve Easterbrook Business Copy Share Image
I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes… — Steve Easterbrook Bad Copy Share Image
People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real… — Steve Easterbrook Mcdonald Copy Share Image
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going. — Steve Easterbrook Confidence Copy Share Image
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot… — Steve Easterbrook Business Copy Share Image
The consumer is going through a period around the world of uncertainty - whether geopolitical uncertainty, economic uncertainty - and that makes… — Steve Easterbrook Around Copy Share Image
Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue… — Steve Easterbrook Business Copy Share Image
When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of… — Steve Easterbrook Creative ideas Copy Share Image
As you get little pockets of success, then suddenly the light bulbs go on in everyone's head, and more leaders get more… — Steve Easterbrook Becomes Copy Share Image
We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments… — Steve Easterbrook Ability Copy Share Image
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing… — Steve Easterbrook Best Copy Share Image
What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes… — Steve Easterbrook Change Copy Share Image
Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There… — Steve Easterbrook Always Copy Share Image
When you get an invitation to come back and be part of the team that will be the architect of the next… — Steve Easterbrook Business Copy Share Image
China and Hong Kong represent an enormous growth opportunity for McDonald's. — Steve Easterbrook China Copy Share Image
The McJob tag is misleading, and demeaning to our staff and franchisees. — Steve Easterbrook Demeaning Copy Share Image
Everyone likes a burger now and then, and that's absolutely fine. — Steve Easterbrook Absolutely Copy Share Image
As a parent, I know how difficult it can be to encourage your kids to eat well. — Steve Easterbrook Difficult Copy Share Image
Long-term sustaining growth is a minimum expectation for us. — Steve Easterbrook Expectation Copy Share Image
I take it personally when people belittle our employees and misrepresent our record as an employer. — Steve Easterbrook Our Copy Share Image
Ultimately, we're in the service business. We will always have an important human element. — Steve Easterbrook Always Copy Share Image
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. — Steve Easterbrook Experience Copy Share Image
