Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. — Steve Easterbrook Copy Share Image
People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real… — Steve Easterbrook Copy Share Image
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably… — Steve Easterbrook Copy Share Image
The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits… — Steve Easterbrook Copy Share Image
China and Hong Kong represent an enormous growth opportunity for McDonald's. — Steve Easterbrook Copy Share Image
Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There… — Steve Easterbrook Copy Share Image
We're allowing technology to take out the non-value-added manual elements of the McDonald's experience. — Steve Easterbrook Copy Share Image
There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time. — Steve Easterbrook Copy Share Image
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. — Steve Easterbrook Copy Share Image
When you're in a turnaround situation, you cannot incrementalize your way out of it. — Steve Easterbrook Copy Share Image
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going. — Steve Easterbrook Copy Share Image
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. — Steve Easterbrook Copy Share Image
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — Steve Easterbrook Copy Share Image
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I… — Steve Easterbrook Copy Share Image
The McJob tag is misleading, and demeaning to our staff and franchisees. — Steve Easterbrook Copy Share Image
