Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — Steve Easterbrook Copy Share Image
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot… — Steve Easterbrook Copy Share Image
My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have… — Steve Easterbrook Copy Share Image
When you get an invitation to come back and be part of the team that will be the architect of the next… — Steve Easterbrook Copy Share Image
Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue… — Steve Easterbrook Copy Share Image
Ultimately, we're in the service business. We will always have an important human element. — Steve Easterbrook Copy Share Image
The business cannot ignore what customers are saying when the message is clear: We're not on our game. — Steve Easterbrook Copy Share Image
The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around… — Steve Easterbrook Copy Share Image
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency. — Steve Easterbrook Copy Share Image
There's a lot of businesses that are working hard, who are at the top of their games. Therefore, it's always going to… — Steve Easterbrook Copy Share Image
There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time. — Steve Easterbrook Copy Share Image
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. — Steve Easterbrook Copy Share Image
When you're in a turnaround situation, you cannot incrementalize your way out of it. — Steve Easterbrook Copy Share Image
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going. — Steve Easterbrook Copy Share Image
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. — Steve Easterbrook Copy Share Image
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — Steve Easterbrook Copy Share Image
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I… — Steve Easterbrook Copy Share Image
The McJob tag is misleading, and demeaning to our staff and franchisees. — Steve Easterbrook Copy Share Image
