China Quote by Steve Easterbrook
“China and Hong Kong represent an enormous growth opportunity for McDonald's.”
About This Quote
Source Speech: McDonald's Investor Day, 2019
He highlights China and Hong Kong as massive growth markets for the brand.
In simple terms: China/Hong Kong are big growth areas.
Key Takeaway
Target emerging markets.
Themes
business
growth
globalization
Mood
strategic
optimistic
Type
business
analytical
When to use this quote
- franchise development
- supply chain
- marketing
- finance
Key Concepts
Market expansion
strategic planning
Questions to Reflect On
- How will you adapt to local regulations?
- What cultural factors influence consumer behavior?
A Different Perspective
Political risks could affect expansion.
![“[The Dalai Lama] told me some years ago, "I've made every concession to China, and I've been as open and tolerant as I could, and still things get worse in Tibet." If you look at it from one point of view, as he himself says, his monastic position of forbearance and nonviolence hasn't reaped any…” quote by Pico Iyer](https://sms4smile.com/quotes/img-quotes/9fe/pico-iyer-1252_benefits_the-dalai-lama-told-me-some-years-ago-i_678.jpg)
