Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing… — Steve Easterbrook Best Copy Share Image
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind. — Steve Easterbrook Behind Copy Share Image
Bringing out service staff on to the dining floor does change the atmosphere. — Steve Easterbrook Atmosphere Copy Share Image
Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There… — Steve Easterbrook Always Copy Share Image
I think the greatest demand actually comes from within, not from outside. — Steve Easterbrook Demand Copy Share Image
The business cannot ignore what customers are saying when the message is clear: We're not on our game. — Steve Easterbrook Business Copy Share Image
When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of… — Steve Easterbrook Creative ideas Copy Share Image
We can see what works in one part of the world and one market, and we can share that knowledge and expertise… — Steve Easterbrook Challenges Copy Share Image
I take it personally when people belittle our employees and misrepresent our record as an employer. — Steve Easterbrook Our Copy Share Image
We're allowing technology to take out the non-value-added manual elements of the McDonald's experience. — Steve Easterbrook Experience Copy Share Image
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown. — Steve Easterbrook Chicago Copy Share Image
It makes me sad there is still some intellectual snobbery out there. — Steve Easterbrook Intellectual Copy Share Image
We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments… — Steve Easterbrook Ability Copy Share Image
The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around… — Steve Easterbrook Business Copy Share Image
I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes… — Steve Easterbrook Bad Copy Share Image
As you get little pockets of success, then suddenly the light bulbs go on in everyone's head, and more leaders get more… — Steve Easterbrook Becomes Copy Share Image
As a parent, I know how difficult it can be to encourage your kids to eat well. — Steve Easterbrook Difficult Copy Share Image
What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes… — Steve Easterbrook Change Copy Share Image
Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out. — Steve Easterbrook Bread and butter Copy Share Image
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency. — Steve Easterbrook Business Copy Share Image
