Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out. — Steve Easterbrook Bread and butter Copy Share Image
We're allowing technology to take out the non-value-added manual elements of the McDonald's experience. — Steve Easterbrook Experience Copy Share Image
Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it. — Steve Easterbrook About Copy Share Image
Fear of decision-making is one thing I personally resist, and I'm trying to encourage others to resist as well. — Steve Easterbrook Fear Copy Share Image
My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have… — Steve Easterbrook Business Copy Share Image
The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits… — Steve Easterbrook Customers Copy Share Image
There's a lot of businesses that are working hard, who are at the top of their games. Therefore, it's always going to… — Steve Easterbrook Always Copy Share Image
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably… — Steve Easterbrook Average Copy Share Image
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — Steve Easterbrook Around Copy Share Image
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations. — Steve Easterbrook Best Copy Share Image
There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time. — Steve Easterbrook Choice Copy Share Image
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind. — Steve Easterbrook Behind Copy Share Image
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. — Steve Easterbrook Come Copy Share Image
We can see what works in one part of the world and one market, and we can share that knowledge and expertise… — Steve Easterbrook Challenges Copy Share Image
