Best Quote by Steve Easterbrook

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

— Ross Levinsohn

Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.

— Gary Bettman

“80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but…

— Portfolio

Major markets are a key factor in advertise and budgeting decisions.

— Alfred Amoroso

Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their…

— Anita Elberse

The history of media is the market share of advertising dollars has followed.. albeit with a lag.

— James Packer

It's pretty clear that [customers] know what their budgets are now, and what they want to spend it on.

— Ben Horowitz

We're obviously going to spend a lot in marketing because we think the product sells itself.

— Jim Allchin

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development…

— David Silverman

If I have something that I've finished with, and someone else might find value in it, the idea of passing along for a price…

— Randy Pitchford

“The more successful your business becomes, the more media you will attract!”

— Jennifer Fortney

Marketing and innovation produce results; all the rest are costs.

— Peter Drucker