Anita Elberse

Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank…

— Anita Elberse

Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships.…

— Anita Elberse

In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making…

— Anita Elberse

The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying…

— Anita Elberse

For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up…

— Anita Elberse

What you get when you put all your resources behind a product, is you get everyone to join in.

— Anita Elberse

I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful…

— Anita Elberse

The entertainment business remains a business of blockbusters, and increasingly so.

— Anita Elberse

When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a…

— Anita Elberse

If anything, the impact of digital technology is creating bigger brands and bigger superstars.

— Anita Elberse

If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's…

— Anita Elberse

One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.

— Anita Elberse

With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their…

— Anita Elberse

It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's…

— Anita Elberse

If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the…

— Anita Elberse

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer…

— Anita Elberse

Because they are inherently social, people find value in reading the same books and watching the same movies that others do.

— Anita Elberse

Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way…

— Anita Elberse

Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations…

— Anita Elberse

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five…

— Anita Elberse

Most of my colleagues have research awards on the shelf. I have party invites.

— Anita Elberse

As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not…

— Anita Elberse

No one disputes that online businesses offer much more variety than their analog counterparts.

— Anita Elberse