Bets Quote by Anita Elberse

Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their…

— Anita Elberse

Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber…

— Anita Elberse

The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do…

— Anita Elberse

For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it…

— Anita Elberse

What you get when you put all your resources behind a product, is you get everyone to join in.

— Anita Elberse

I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of…

— Anita Elberse

The entertainment business remains a business of blockbusters, and increasingly so.

— Anita Elberse

When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.

— Anita Elberse

If anything, the impact of digital technology is creating bigger brands and bigger superstars.

— Anita Elberse

If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the…

— Anita Elberse

One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.

— Anita Elberse

With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a…

— Anita Elberse