If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist.… — Anita Elberse Copy Share Image
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a… — Anita Elberse Copy Share Image
Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their… — Anita Elberse Copy Share Image
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber… — Anita Elberse Copy Share Image
In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge… — Anita Elberse Copy Share Image
The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do… — Anita Elberse Copy Share Image
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it… — Anita Elberse Copy Share Image
What you get when you put all your resources behind a product, is you get everyone to join in. — Anita Elberse Copy Share Image
I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of… — Anita Elberse Copy Share Image
The entertainment business remains a business of blockbusters, and increasingly so. — Anita Elberse Copy Share Image
When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success. — Anita Elberse Copy Share Image
If anything, the impact of digital technology is creating bigger brands and bigger superstars. — Anita Elberse Copy Share Image
If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the… — Anita Elberse Copy Share Image
One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time. — Anita Elberse Copy Share Image
