Creative ideas Quote by Steve Easterbrook
“When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV, which is clearly a very compelling media, it's also cyber, mobile, outdoor.”
About This Quote
Source Interview: Business Insider, 2020
Creative ideas emerge globally, spanning multiple media, showing that innovation thrives across platforms and formats.
In simple terms: Great ideas come from everywhere and many media.
Key Takeaway
Leverage diverse media for innovation.
Themes
creativity
globalization
media convergence
innovation
Mood
strategic
analytical
Type
business
inspirational
When to use this quote
- marketing campaigns
- content creation
- product design
Key Concepts
cross‑media storytelling
cultural exchange
technology adoption
Questions to Reflect On
- Which media best amplifies your ideas?
- How can you balance traditional and new channels?
A Different Perspective
Risk of diluting focus when juggling many platforms.
