Around Quote by Steve Easterbrook
“The consumer is going through a period around the world of uncertainty - whether geopolitical uncertainty, economic uncertainty - and that makes them a little nervous as well.”
About This Quote
Source Speech: Business outlook on global uncertainty, 2020
Consumers feel nervous due to geopolitical and economic instability, affecting their confidence.
In simple terms: Uncertainty makes consumers uneasy.
Key Takeaway
Address consumer concerns with clear, reassuring communication.
Themes
uncertainty
consumer behavior
economics
geopolitics
Mood
cautious
reflective
Type
strategic
motivational
When to use this quote
- retail marketing
- financial services
- product launches
- policy making
Key Concepts
risk perception
market volatility
Questions to Reflect On
- What can firms do to build consumer confidence?
- How does uncertainty shape purchasing priorities?
A Different Perspective
Overemphasis on fear can paralyze decision‑making.
