Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the… — David Ogilvy Copy Share Image
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid… — David Ogilvy Copy Share Image
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make… — David Ogilvy Copy Share Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring… — David Ogilvy Copy Share Image
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young… — David Ogilvy Copy Share Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful… — David Ogilvy Copy Share Image
“In my Confessions, I told how I started by making a list of the clients I most wanted – General Foods, Lever… — David Ogilvy Copy Share Image
Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account… — David Ogilvy Copy Share Image
We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above… — David Ogilvy Copy Share Image
I always use my clients' products. This is not toady-ism, but elementary good manners. — David Ogilvy Copy Share Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.… — David Ogilvy Copy Share Image
It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by… — David Ogilvy Copy Share Image
The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do… — David Ogilvy Copy Share Image
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate… — David Ogilvy Copy Share Image
Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
