Advertising Quote by David Ogilvy
“I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.”
About This Quote
Source Book: Confessions of an Advertising Man, 1963, Advertising
Describes juggling client commitments, likening it to polygamy where each client feels uniquely valued.
In simple terms: Balancing multiple clients requires making each feel exclusive.
Key Takeaway
Treat each client as a priority, not a competitor.
Themes
business
client management
relationships
Mood
strategic
pragmatic
Type
professional
advice
When to use this quote
- advertising campaigns
- consulting
- sales meetings
Key Concepts
polygamy metaphor
prioritization
customer experience
Questions to Reflect On
- How do you ensure genuine attention for each client?
- What limits exist in managing many relationships?
A Different Perspective
Overpromising can damage trust.
![“Each [of my wives] was jealous and resentful of my preoccupation with business. Yet none showed any visible aversion to sharing in the proceeds.” quote by J. Paul Getty](https://sms4smile.com/quotes/img-quotes/0dd/j-paul-getty-12285_aversion_each-of-my-wives-was-jealous-and-resentf_2583533.jpg)
