You cannot bore people into buying your product - you can only interest them in buying it. — David Ogilvy Copy Share Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money... — David Ogilvy Copy Share Image
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have… — David Ogilvy Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Copy Share Image
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected… — David Ogilvy Copy Share Image
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they… — David Ogilvy Copy Share Image
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when… — David Ogilvy Copy Share Image
It has taken more than a hundred scientists two years to find out how to make the product in question; I have… — David Ogilvy Copy Share Image
Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt… — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Copy Share Image
I always use my clients' products. This is not toady-ism, but elementary good manners. — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron,… — David Ogilvy Copy Share Image
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I… — David Ogilvy Copy Share Image
Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing… — David Ogilvy Copy Share Image
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
