Benefits Quote by David Ogilvy Download Open image “Consumers do not buy products. They buy product benefits.” — David Ogilvy ★ ★ ★ ★ ★ 2.1 out of 5 (6 ratings) Copy quoteShare Benefits Consumers Copywriting Products
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
There is no place for government to prohibit consumers from buying products the effect of which will be to harm themselves — Milton Friedman Copy Share Image
“Most people don’t buy products because they need them. They buy them because those products make them happy. As a retailer, your job is… — James Dion Copy Share Image
If a product is more expensive than another one, and more sustainable in ecology, consumers will not buy it. — Jean Claude Copy Share Image
Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations. — Josh Hunt Copy Share Image
Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something… — Jason Fried Copy Share Image
“Having personally entered markets in which there supposedly was no competition, I can tell you that lack of direct competition doesn’t mean the customer… — Victor Cheng Copy Share Image
Regardless of the industry, antitrust law is meant to benefit consumers - not competitors. — Marvin Ammori Copy Share Image
You can't force people to buy a product, and then if they don't buy it, you fine them. — Joe Manchin Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
If the members of parliament no longer consider themselves mandatories of the taxpayers but deputies of those receiving salaries, wages, subsidies, doles, and other… — Ludwig von Mises Copy Share Image
[The Dalai Lama] told me some years ago, "I've made every concession to China, and I've been as open and tolerant as I could,… — Pico Iyer Copy Share Image
Anger is a rough water; if you can canalize it into a water mill, you can benefit from it. Anything bad can be transformed… — Mehmet Murat Ildan Copy Share Image
Shortly after I turned 50, both Ted Turner and the AARP came into my life. The only difference? With AARP, there were benefits. — Jane Fonda Copy Share Image
That old man dies prematurely whose memory records no benefits conferred. They only have lived long who have lived virtuously. — Richard Brinsley Sheridan Copy Share Image
Politics is about power. It is about the power of the state. It is about the power of the state as applied to individuals,… — Kevin Rudd Copy Share Image
Therefore, I see whatever exists as good, death is to me like life, sin like holiness, wisdom like foolishness, everything has to be as… — Hermann Hesse Copy Share Image
Trust is about keeping commitments, but in many instances, circumstances change and organizations therefore shed commitments, things such as retiree medical benefits, pension obligations,… — Jeffrey Pfeffer Copy Share Image
Neither novels or their readers benefit from any attempts to divine whether any facts hide inside a story. Such efforts attack the very idea… — John Green Copy Share Image
Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and… — Anonymous Copy Share Image
To really be of benefit to others as the Buddha always taught, we ourselves must first get out of the swamp. One of the… — Tenzin Palmo Copy Share Image
I won the seat of Oxley largely on an issue that has resulted in me being called a racist. That issue related to my… — Pauline Hanson Copy Share Image