Advertising Quote by Josh Hunt

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

— David Ogilvy

Consumers do not buy products. They buy product benefits.

— David Ogilvy

Our customers do not differentiate between channels, and now, neither will we.

— Karen Katz

You cannot possibly be reaching the needs of your consumers when the makeup of your company is not reflective of the community you serve.

— Kimberly Bryant

What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.

— Ellen Goodman

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What…

— Kim Garst

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…

— Scott Cook

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…

— Richard Branson

People don't want to be 'marketed to'; they want to be “communicated with.

— Flint McGlaughlin

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman