Advertisers Quote by Ellen Goodman

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…

— Jim Mullen

I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop.

— Henrik Lundqvist

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand is nothing but an expression of the consumer’s loyalty and trust.

— Phil Dusenberry

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

“Following the logic, retailers have to advertise these sub-brands, as presence on the shelf alone is unlikely to give them meaning in the consumer’s…

— Greg Thain

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

Brands always mean something. If you don't define what the brand means, your competitors will

— Richard Branson