Learning Quote by Greg Thain

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about…

— Martin Lindstrom

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain

“These four advantages (brand model, direct consumer contact, control of marketing-mix variables and information) mean that once retailers decide to challenge the manufacturers’ hold…

— Greg Thain

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot…

— Deshaun Watson

Having a consumer brand helps us a lot. We will see more ambulatory care, and there will be a lot of new ways to…

— Frans van Houten