Excellence Quote by Greg Thain

“Top brands stayed on top because of the continual investment and commitment of the manufacturers during a time when mass media gave them an…

— Greg Thain

“The thing is, we can't build a successful brand unless we understand ourselves and our audience, because we as stakeholders are the heart of…

— Ahmed AlAnsari

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

“Great products and brands are results of continuous improvement and dedication of those coworkers, who think beyond money as a motive but purpose. One…

— Ankit Samrat

“shelfspace was also a powerful generator of mindspace. Seeing a product regularly increased its presence in consumers’ minds, and improved its image by suggesting…

— Greg Thain

“Brands who don't feed the need of the on-demand consumer are destined to fail.”

— Gabriel Aluisy

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

— Muhtar Kent

“To win, manufacturers must offer more value, in the eyes of the retail customer, than their competitors do. To”

— Greg Thain

“The “quality revolution” in the latter half of the 20th century has taken us to a point where all products that reach a supermarket…

— Gyan Nagpal

A brand should strive to own a word in the mind of the consumer.

— Al Ries