Psychology Quote by Greg Thain

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

“Top brands stayed on top because of the continual investment and commitment of the manufacturers during a time when mass media gave them an…

— Greg Thain

“The number of facings, depth of inventory, position compared to flow of traffic and the position within the store affect the amount of notice…

— Greg Thain

“gaining shelfspace has become a more strategic challenge for manufacturers. Shelfspace has to be won by planning product offerings to satisfy not just consumers’…

— Greg Thain

“If a new brand wants to build mindspace in a low-interest area, it is usually necessary to take a more aggressive approach: by forcing…

— Greg Thain

“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give…

— Grant McCracken

“Two changes have weakened manufacturers’ hold over shelfspace. Independent stores, who were heavily influenced by the manufacturers, have declined dramatically in the face of…

— Greg Thain

“Shelfspace, number of facings, position, local promotion, advertising, information from scanning data and choice of new products are all key assets for retailers. Selling”

— Greg Thain

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

“IDEO’s Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we…

— Heather Lefevre