““The number of facings, depth of inventory, position compared to flow of traffic and the position within the store affect the amount of notice and purchase for the product. Shelfspace can be augmented further by special displays, end-of-aisle features or flagging information (‘Star Buy’ or ‘30% off this week’). And these are competitive, as shelfspace is a relatively inelastic commodity: more for your brands means less for the competition.””
![“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try…Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?” quote by Grant McCracken](https://sms4smile.com/quotes/img-quotes/5e3/grant-mccracken-81705_quote_we-need-retail-shelf-space-to-serve-as-o_506979.jpg)
