“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer… — Grant McCracken Copy Share Image
“Burying ourselves in the cultivation of a single talent is now ill advised. What we need are lots of little projects, sent… — Grant McCracken Communication Copy Share Image
“People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls… — Grant McCracken Dreams Copy Share Image
