“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to… — Herb Sorensen Habits Copy Share Image
“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.” — Herb Sorensen Copy Share Image
“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade… — Herb Sorensen Books Copy Share Image
“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising… — Herb Sorensen Copy Share Image
“encourages higher levels of conversion by offering a more emotional experience.” — Herb Sorensen Communication Copy Share Image
“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually… — Herb Sorensen Big head Copy Share Image
“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually… — Herb Sorensen Driving force Copy Share Image
“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers… — Herb Sorensen Wisdom Copy Share Image
“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout… — Herb Sorensen Copy Share Image
“(buying “vice” products such as chocolate after “virtue products” such as vegetables,” — Herb Sorensen Copy Share Image
“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue… — Herb Sorensen Marketing Copy Share Image
“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store… — Herb Sorensen Marketing Copy Share Image
“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also… — Herb Sorensen Copy Share Image
“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.” — Herb Sorensen Along for the ride Copy Share Image
“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or… — Herb Sorensen Copy Share Image
“Consumers look for geographically convenient rooftops. In urban areas, there typically are three or four supermarkets for every three or four square… — Herb Sorensen Fair share Copy Share Image
“fine work by other pioneers, such as Paco Underhill and Siemon Scammel-Katz.” — Herb Sorensen Copy Share Image
“Are you just passing through or are you really shopping there? And if you’re shopping there, what things, if any, are you… — Herb Sorensen Copy Share Image
“a right-handed person, pushing a shopping cart, is going to tend to push with their right hand, giving the cart a natural… — Herb Sorensen Right hand Copy Share Image
“Retailers are driving sales to new heights by moderating choice angst, offering a more limited selection of items. But there is a… — Herb Sorensen Copy Share Image
“A striking feature of good retailing has been almost a single-minded focus on matching the right selection of merchandise to the customer… — Herb Sorensen Lost time Copy Share Image
“When household money supplies contract or are in short supply, the value of one-stop shopping increases.” — Herb Sorensen Family Copy Share Image
“Such items range from soft drinks for immediate consumption all the way to items that are usually stocked-up on, such as light… — Herb Sorensen Copy Share Image
“In Unilever’s original research published in 2004, “Trip Management: The Next Big Thing,” 62 percent of all trips were classified by shoppers… — Herb Sorensen Management Copy Share Image
“But any alternate display, even on an aisle not frequently visited, has more potential to increase incremental sales than another, expanded main… — Herb Sorensen Copy Share Image
