Marketing Quote by Herb Sorensen

“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…

— Herb Sorensen

“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”

— Herb Sorensen

“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…

— Herb Sorensen

“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…

— Herb Sorensen

“encourages higher levels of conversion by offering a more emotional experience.”

— Herb Sorensen

“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…

— Herb Sorensen

“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…

— Herb Sorensen

“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…

— Herb Sorensen

“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…

— Herb Sorensen

“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”

— Herb Sorensen

“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…

— Herb Sorensen

“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…

— Herb Sorensen