Big head Quote by Herb Sorensen
““Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This is similar to the attraction of the “long tail” discussed earlier, which attracts shoppers to the store because they know they can get anything they need—although they may only buy from the “big head.”)””
About This Quote
Source Speech: Marketing Conference, 2018
Highlights the paradox where crowds attract shoppers but can also deter purchases, similar to the “long tail” effect where variety draws customers who may not buy much.
In simple terms: Crowds attract but can deter buying; variety draws buyers.
Key Takeaway
Balance crowd appeal with shopping experience.
Themes
marketing
consumer behavior
paradox
Mood
analytical
strategic
Type
business
insight
When to use this quote
- Retail store design
- online marketplace strategy
- traffic management
Key Concepts
Long tail
countervailing forces
Questions to Reflect On
- How can retailers convert foot traffic into sales?
- What strategies mitigate crowd deterrence?
A Different Perspective
May ignore individual preferences.
