We're very much an advertising agency, but it's not about creating ads as we know it. — David Droga Copy Share Image
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's… — David Droga Copy Share Image
Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with… — David Droga Copy Share Image
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with… — David Droga Copy Share Image
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by… — David Droga Copy Share Image
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you,… — David Droga Copy Share Image
There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do… — David Droga Copy Share Image
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to… — David Droga Copy Share Image
I secretly wish I had experienced advertising in the 'Mad Men' period. — David Droga Copy Share Image
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. — David Droga Copy Share Image
Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. — David Droga Copy Share Image
Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. — David Droga Copy Share Image
I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. — David Droga Copy Share Image
Creativity is a game changer. That's true of society, in advertising and in life. — David Droga Copy Share Image
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change… — David Droga Copy Share Image
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like… — David Droga Copy Share Image
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that… — David Droga Copy Share Image
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option.… — David Droga Copy Share Image
Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and… — David Droga Copy Share Image
The agency is who it is because of many, many, many chapters that needed to happen. — David Droga Copy Share Image
Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many… — David Droga Copy Share Image
I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. — David Droga Copy Share Image
Generosity is as much showing your vulnerability as it is your passion for something. — David Droga Copy Share Image
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to… — David Droga Copy Share Image
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. — David Droga Copy Share Image
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it… — David Droga Copy Share Image
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have… — David Droga Copy Share Image
I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. — David Droga Copy Share Image
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes… — David Droga Copy Share Image
