About Quote by David Droga
“We're very much an advertising agency, but it's not about creating ads as we know it.”
About This Quote
Source Interview: Campaign Magazine, 2015
The agency aims to go beyond traditional ad creation, focusing on broader brand experiences and strategic communication.
In simple terms: We create more than ads, we shape brand experiences.
Key Takeaway
Think beyond ads, focus on brand impact.
Themes
advertising
brand strategy
innovation
Mood
creative
strategic
Type
insightful
forward‑thinking
When to use this quote
- product launches
- digital campaigns
- customer engagement
- rebranding efforts
Key Concepts
experience design
strategic communication
Questions to Reflect On
- How can brands measure impact beyond ad metrics?
- What new formats can replace conventional ads?
A Different Perspective
Traditional ads may still dominate media spend, limiting creative freedom.
