Knowing Quote by David Droga
“Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.”
About This Quote
Source Interview: Ad Age, 2021
Creating work that can evolve beyond its origin is the ideal creative goal.
In simple terms: Strives for work that grows beyond its start.
Aim for lasting, evolving impact.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- product design
- artistic projects
Key Concepts
Questions to Reflect On
- What makes a project timeless?
- How to nurture growth after launch?
Not all work can achieve lasting influence.