Change Quote by David Droga

You must make the product interesting, not just make the ad different.

— Rosser Reeves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…

— Rosser Reeves

Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten

— Claude C. Hopkins

Ads create dialogue, they create conversation, they create attention - that's our objective.

— Kenneth Cole

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

— Anonymous

I haven't done many commercials, and I'm very picky about it because it comes down to creative control.

— Billy Eichner

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change…

— Roy H. Williams

I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was…

— Terry Gross

Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at…

— Frank Luntz

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -…

— Jaron Lanier

Every ad is an investment in the long-term image of a brand.

— David Ogilvy