“I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.”
![“Ads are baked into content like chocolate chips into a cookie. Except, it's actually more like raisins into a cookie because no one [expletive] wants them there.” quote by John Oliver](https://sms4smile.com/quotes/img-quotes/7d5/john-oliver-2975_ads_ads-are-baked-into-content-like-chocolat_637766.jpg)
![“It's hard to pick. I mean, I think the one that is most emblematic of the collaboration that occurred is "We Know The Way." That's the first song we wrote for the movie [Moana]. We actually got it written that weekend in New Zealand, so we're all in New Zealand, we're all absorbing this culture…” quote by Lin-Manuel Miranda](https://sms4smile.com/quotes/img-quotes/2ae/lin-manuel-miranda-2352_absorbing_it-s-hard-to-pick-i-mean-i-think-the-one_119053.jpg)
