Michael Schudson

Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that…

— Michael Schudson

Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules…

— Michael Schudson

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more…

— Michael Schudson

It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what…

— Michael Schudson

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous.…

— Michael Schudson

If advertising is not an official or state art, it is nonetheless clearly art.

— Michael Schudson

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

— Michael Schudson

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate…

— Michael Schudson

Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as…

— Michael Schudson

“Riding an omnibus or street railway was a novel experience. For the first time in human history, people other than the very…

— Michael Schudson

“But into the first decades of the twentieth century, even at the New York Times, it was uncommon for journalists to see…

— Michael Schudson

Sales may lead to advertising as much as advertising leads to sales.

— Michael Schudson

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

— Michael Schudson

“Objectivity is a peculiar demand to make of institutions which, as business corporations, are dedicated first of all to economic survival. It…

— Michael Schudson

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the…

— Michael Schudson

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

— Michael Schudson

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

— Michael Schudson

“The moral division of labor between newspapers, then, may parallel the moral division of the human faculties between the more respectable faculties…

— Michael Schudson

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

— Michael Schudson

Advertising generally works to reinforce consumer trends rather than to initiate them.

— Michael Schudson

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in…

— Michael Schudson

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

— Michael Schudson

Buy me and you will overcome the anxieties I have just reminded you of

— Michael Schudson