Advertising Quote by Michael Schudson
“Advertising generally works to reinforce consumer trends rather than to initiate them.”
About This Quote
Source Book: Advertising the Age of Communication, 1998
Advertising tends to amplify existing consumer preferences rather than create new ones.
In simple terms: Ads reinforce what people already want.
Key Takeaway
Focus on genuine consumer insights.
Themes
marketing
consumer behavior
media
Mood
analytical
critical
Type
academic
business
When to use this quote
- Product launches
- brand management
- media planning
Key Concepts
Social influence
trend reinforcement
economics
Questions to Reflect On
- How can brands inspire new desires?
- What role does culture play in shaping trends?
A Different Perspective
Overemphasis on reinforcement can stifle innovation.
