Books Quote by Michael Schudson

““Riding an omnibus or street railway was a novel experience. For the first time in human history, people other than the very wealthy could, as a part of their daily life, ride in vehicles they were not responcible for driving. Their eyes and their hands were free; they could read on the bus. George Juergens has suggested that the World's change to a sensational style and layout was adapted to the needs of commuters: reading on the bus was difficult with the small print and large-sized pages of most papers. So the World reduced the size of the page, increased the size of headlines and the use of pictures, and developed the "lead" paragraph, in which all of the most vital information of a story would be concentrated.””

Michael Schudson

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More by Michael Schudson

Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company…

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Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate…

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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they…

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It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to…

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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is…

Michael Schudson

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If advertising is not an official or state art, it is nonetheless clearly art.

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The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

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Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids…

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Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the…

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“But into the first decades of the twentieth century, even at the New York Times, it was uncommon for journalists to see a sharp divide between facts and values. Yet the belief in objectivity is just this: the belief that one can and should separate facts from values. Facts, in this view, are assertions about the world open to independent…

Michael Schudson