Addresses Quote by Michael Schudson

“Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.”

Michael Schudson

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Addresses Ads Announcers Cases Direct Dishonesty Heart Honest Ifs Implications Products Rate Speak Viewers Welfare

More by Michael Schudson

Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company…

Michael Schudson

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Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate…

Michael Schudson

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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they…

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It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of…

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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is…

Michael Schudson

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If advertising is not an official or state art, it is nonetheless clearly art.

Michael Schudson

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The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Michael Schudson

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Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the…

Michael Schudson

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“Riding an omnibus or street railway was a novel experience. For the first time in human history, people other than the very wealthy could,…

Michael Schudson

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“But into the first decades of the twentieth century, even at the New York Times, it was uncommon for journalists to see a sharp…

Michael Schudson

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Sales may lead to advertising as much as advertising leads to sales.

Michael Schudson

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Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Michael Schudson

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Explore all 23 Michael Schudson quotes

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[T]he appropriate form of address between man and man ought to be, not monsieur, sir, but fellow sufferer, compagnon de miseres.

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Like a versatile baller, George Dohrmann swings seamlessly from position to position: investigative journalist, social critic, gifted storyteller. The result is a gem of…

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