Agency Quote by Michael Schudson
“Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.”
About This Quote
Source Book: Advertising and Society, 1990
Clients and agencies often lack clear data on how ads truly affect sales, both short and long term.
In simple terms: Ad impact on sales is often unknown.
Key Takeaway
Seek measurable outcomes for advertising.
Themes
marketing
uncertainty
measurement
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- campaign planning
- budget allocation
- performance reviews
Key Concepts
ROI
data analytics
Questions to Reflect On
- How can you improve ad effectiveness tracking?
- What alternative indicators can you use?
A Different Perspective
Metrics can be noisy and hard to attribute.
![“We have no clear ideas of the agency of [demonic] spirits, nor is it necessary. The Scripture says little to satisfy our curiosity; but tells us plainly that he is always watching us, and desiring to sift us as wheat. I believe we give him no more than his due, when we charge him with having a…” quote by John Newton](https://sms4smile.com/quotes/img-quotes/c75/john-newton-6629_abundance_we-have-no-clear-ideas-of-the-agency-of_2907.jpg)
