Advertising Quote by Michael Schudson

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

— Jef I. Richards

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never…

— Phil Dusenberry

Advertising is judged not by what it says, but by what the consumer thinks it says.

— Kenneth Roman

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

— Maurice Saatchi

People love advertising in particular but they hate advertising in general.

— Cindy Gallop

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the…

— David Ogilvy

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -…

— Jaron Lanier

“The advertising industry's prime task is to ensure that uninformed consumers make irrational choices, thus undermining market theories that are based on just the…

— Noam Chomsky

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them…

— Leo Burnett

The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's…

— James Surowiecki

Anyone who's in the magazine business thinks about advertisers when they write about something. And anyone who says they don't is a liar.

— John F. Kennedy Jr