Rosser Reeves

You must make the product interesting, not just make the ad different.

— Rosser Reeves

No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as…

— Rosser Reeves

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an…

— Rosser Reeves

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start…

— Rosser Reeves

Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of…

— Rosser Reeves

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words…

— Rosser Reeves

Unless a product becomes outmoded, a great campaign will not wear itself out.

— Rosser Reeves

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the…

— Rosser Reeves

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down.…

— Rosser Reeves

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty…

— Rosser Reeves