Advertising Quote by Rosser Reeves
“Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.”
About This Quote
Source Book: "Reality in Advertising", 1961
Visual symbols bypass conscious thought, creating immediate emotional responses and brand images.
In simple terms: Images affect us faster than words.
Key Takeaway
Use strong visuals for brand impact.
Themes
advertising
psychology
branding
Mood
creative
strategic
Type
advertising
marketing
When to use this quote
- product packaging
- TV commercials
- online banners
- store displays
- social media ads
Key Concepts
visual communication
subconscious influence
symbolism
Questions to Reflect On
- How do visuals shape consumer perception?
- When might words be more effective?
A Different Perspective
Overreliance on visuals may ignore diverse audience interpretations.
