Advertising Quote by Rosser Reeves
“Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?”
About This Quote
Source Speech: Advertising Conference, 1965
A marketer emphasizes the urgency of reversing declining sales, demanding decisive action and measurable results rather than mere writing.
In simple terms: He demands action to stop sales decline, not just copy.
Key Takeaway
Focus on results-driven strategies to boost sales.
Themes
marketing
sales
urgency
strategy
leadership
Mood
direct
motivational
Type
business
strategic
performance
When to use this quote
- Corporate meetings
- sales reviews
- budget planning
- crisis management
Key Concepts
Performance metrics
creative execution
business turnaround
Questions to Reflect On
- What metrics will you track to gauge improvement?
- How can creative work support sales recovery?
A Different Perspective
Results may be limited without market research.
