Ads Quote by Rosser Reeves
“No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?”
About This Quote
Source Speech: Advertising Lecture, Rosser Reeves, 1960s
Experience can outweigh youthful style; results matter more than trendy flair.
In simple terms: Experience can beat youth in sales impact.
Key Takeaway
Focus on proven results over novelty.
Themes
advertising
experience
results
Mood
pragmatic
analytical
Type
business
motivational
When to use this quote
- ad campaign planning
- client pitches
- sales strategy
- team mentorship
Key Concepts
marketing
creativity
generational perspective
Questions to Reflect On
- How do you balance fresh ideas with proven performance?
- When is experience more valuable than novelty?
A Different Perspective
Younger ideas may bring fresh angles but lack proven ROI.