Quote by Jason Goldberg

“Copywriters are salespeople whose job is to convince people to buy products.”

— Robert W. Bly

“almost all copywriters these days write in a conversational manner.”

— Jason Goldberg

If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. If you want…

— Steve Hayden

“Not all marketing people are writers, but all writers must learn to be marketers.”

— Joanne Kraft

“Grade your performance as a copywriter on sales generated by your copy, not on originality.”

— Robert W. Bly

“Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.”

— Phil Dusenberry

Advertising is our printed salesman. It may not be pretty, but it has to be true.

— William Wrigley, Jr

“A writer who has perfect writing skills and zero honesty is not an author but a sales person.”

— Sandra Chami Kassis

“I am glad I have found a readership, but one can't write only what is likely to sell. A writer is not a shopkeeper. ”

— Tahar Ben Jelloun

“When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some…

— Mokokoma Mokhonoana

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they…

— David Ogilvy

“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

— Mokokoma Mokhonoana