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Creativity Quote by Robert W. Bly

“Grade your performance as a copywriter on sales generated by your copy, not on originality.” quote by Robert W. Bly
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““Grade your performance as a copywriter on sales generated by your copy, not on originality.””

Robert W. Bly

About This Quote

Source Book: The Copywriter's Handbook, 1985

Copywriters should be judged by sales results, not by originality of their prose.

In simple terms: Success measured by sales, not novelty.

Key Takeaway

Focus on conversion metrics.

Themes

marketing writing sales

Mood

pragmatic focused

Type

business educational

When to use this quote

  • advertising campaigns
  • product launches
  • client pitches

Key Concepts

copywriting performance measurement ROI

Questions to Reflect On

  • How do you balance creativity with sales goals?
  • When is originality essential?
A Different Perspective

Original ideas can still be valuable for brand voice.

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