Creativity Quote by Robert W. Bly
““Grade your performance as a copywriter on sales generated by your copy, not on originality.””
About This Quote
Source Book: The Copywriter's Handbook, 1985
Copywriters should be judged by sales results, not by originality of their prose.
In simple terms: Success measured by sales, not novelty.
Focus on conversion metrics.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- product launches
- client pitches
Key Concepts
Questions to Reflect On
- How do you balance creativity with sales goals?
- When is originality essential?
Original ideas can still be valuable for brand voice.