Creativity Quote by Robert W. Bly Download Open image ““Grade your performance as a copywriter on sales generated by your copy, not on originality.”” — Robert W. Bly ★ ★ ★ ★ ★ 2.5 out of 5 (8 ratings) Copy quoteShare Creativity
“Copywriters are salespeople whose job is to convince people to buy products.” — Robert W. Bly Copy Share Image
People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. — David Droga Copy Share Image
“Writers who don’t produce copy—or leave it so long that they couldn’t possibly produce something good—are giving themselves the perfect excuse for not succeeding.” — Megan McArdle Copy Share Image
“A copy loses it's value. Be an original. You are meant to shine. Be You” — Darlene Dawne Copy Share Image
“A copywriter is a combination of a professional advertising engineer and a salesman.” — Jason Goldberg Copy Share Image
Copy, not from your industry, from others. You have to go where there is no competition. — Seth Godin Copy Share Image
The credibility of the work depends on copy editors. I would argue with the copy desk, but I would thank them more. — Bill Kovach Copy Share Image
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy… — Robert W. Bly Copy Share Image
“the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers—Homer, Dante, Shakespeare—are… — Robert W. Bly Copy Share Image
“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and… — Robert W. Bly Copy Share Image
Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote… — Robert W. Bly Copy Share Image
We are not in the business of being original. We are in the business of reusing things that work. — Robert W. Bly Copy Share Image
“Copywriters are salespeople whose job is to convince people to buy products.” — Robert W. Bly Copy Share Image
What you want to do as a living and get paid for, others want to do as a hobby and for free. — Robert W. Bly Copy Share Image
“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and… — Robert W. Bly Copy Share Image
The prophet who fails to present a bearable alternative and yet preaches doom is part of the trap that he postulates. Not only does… — Margaret Mead Copy Share Image
That's the great secret of creativity. You treat ideas like cats: you make them follow you. — Ray Bradbury Copy Share Image
“The Soviet “creative intelligentsia” - that is, people accustomed to thinking one thing, saying another and doing a third - is as a whole… — Andrei Amalrik Copy Share Image
It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision. — John Lasseter Copy Share Image
A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral. — Antoine de Saint-Exupery Copy Share Image
By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological… — Deepak Chopra Copy Share Image
“You are the end of beauty and creativity one must have created so far.” — M.F. Moonzajer Copy Share Image
Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of… — Joshua Foer Copy Share Image
If you've got creativity, imagination, and intelligence, and you want to be hypnotised, then there's no reason you shouldn't be able to. — Keith Barry Copy Share Image