Argument Quote by Robert W. Bly

Copy is a direct conversation with the consumer.

— Shirley Polykoff

Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes…

— Marcel Wanders

Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers…

— Satoru Iwata

Consumers have to understand that the purpose of these claims is to get them to buy the product.

— Marion Nestle

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love…

— William Bernbach

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

— David Ogilvy

“Your customers don't buy your product to do your company a favor,” Eghbal said. “They're doing it because your product makes their lives better.…

— Ann Handley

“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and…

— Robert W. Bly

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…

— Rosser Reeves

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence…

— Joseph Sugarman

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging…

— Virginia Postrel