Robert W. Bly

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want…

— Robert W. Bly

“the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers—Homer,…

— Robert W. Bly

“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through…

— Robert W. Bly

Listen to your instincts, then do the opposite.

— Robert W. Bly

Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather…

— Robert W. Bly

We are not in the business of being original. We are in the business of reusing things that work.

— Robert W. Bly

“Copywriters are salespeople whose job is to convince people to buy products.”

— Robert W. Bly

“Grade your performance as a copywriter on sales generated by your copy, not on originality.”

— Robert W. Bly

“Avoid pompous words and fancy phrases.”

— Robert W. Bly

What you want to do as a living and get paid for, others want to do as a hobby and for free.

— Robert W. Bly

“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already…

— Robert W. Bly