Quote by Robert W. Bly Download Open image ““Copywriters are salespeople whose job is to convince people to buy products.”” — Robert W. Bly ★ ★ ★ ★ ★ 2.2 out of 5 (8 ratings) Copy quoteShare
“A copywriter is a combination of a professional advertising engineer and a salesman.” — Jason Goldberg Copy Share Image
“almost all copywriters these days write in a conversational manner.” — Jason Goldberg Copy Share Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they… — David Ogilvy Copy Share Image
“Grade your performance as a copywriter on sales generated by your copy, not on originality.” — Robert W. Bly Copy Share Image
If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. If you want… — Steve Hayden Copy Share Image
“They copied my product, they copied my strategies yet they failed miserably in the business, because they couldn't copy my professionalism.” — Amit Kalantri Copy Share Image
“When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some… — Mokokoma Mokhonoana Copy Share Image
Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. — David Droga Copy Share Image
“I am glad I have found a readership, but one can't write only what is likely to sell. A writer is not a shopkeeper. ” — Tahar Ben Jelloun Copy Share Image
Copy, not from your industry, from others. You have to go where there is no competition. — Seth Godin Copy Share Image
“Writers who don’t produce copy—or leave it so long that they couldn’t possibly produce something good—are giving themselves the perfect excuse for not succeeding.” — Megan McArdle Copy Share Image
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy… — Robert W. Bly Copy Share Image
“the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers—Homer, Dante, Shakespeare—are… — Robert W. Bly Copy Share Image
“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and… — Robert W. Bly Copy Share Image
Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote… — Robert W. Bly Copy Share Image
We are not in the business of being original. We are in the business of reusing things that work. — Robert W. Bly Copy Share Image
“Grade your performance as a copywriter on sales generated by your copy, not on originality.” — Robert W. Bly Copy Share Image
What you want to do as a living and get paid for, others want to do as a hobby and for free. — Robert W. Bly Copy Share Image
“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and… — Robert W. Bly Copy Share Image
